Strategic Communication & Online Optimization

Strategic Communication

Reach your target audience with exhibition catalogs and captions, press materials, articles, and interviews. Whether you need a single press release or a suite of arts communication services, Madison will tailor your vision to the expected knowledge level of your chosen audience.

Artist Statement Workshopping

It is difficult to capture an artistic practice in words. After a decade of refining contemporary artist statements, Madison offers a workshopping service to make sure your written statement resonates with your artistic practice.

Online Optimization

The experience of viewing an artwork in person is irreplaceable, yet today many “first impressions” with an artwork occur online—whether through a search engine, social media link, or other digital channel. It’s easy to get lost in a sea of acronyms and technical jargon when considering your website’s impact.

Through her art-focused online optimization services, Madison will help you brave these waters to inspect, assess, and improve the discoverability, functionality, and usability of your website. Her strategy focuses on:

• Website Performance Tracking and Analysis via:

  • Mobile-friendly site

  • Page load speed

  • Duplicate content

  • Google Analytics

• Content-focused Search Engine Optimization (SEO) via:

  • Metadata

  • Keywords

  • High-quality content suggestions

  • URL format

  • Content hierarchy

  • Alt Text

• User Experience (UX) Assessment and Improvement via:

  • Optimized user flow

  • Clean website architecture

  • Accessibility

Kuniyoshi Utagawa (1798-1861). Ghosts of the Taira at Daimotsu Bay. c.1843-47. Color woodblock print. Metropolitan Museum of Art, New York.